The story

Aimabel was born out of The Climate Action Agency, a Stockholm-based change agency founded in 2019 by Petter Palander. Driven by the urgency of the climate crisis, Petter set out to transform the private sector by helping large corporations to set ambitious sustainability targets—ultimately shaping entire industries.

Through years of hands-on work with businesses, it became clear that companies needed more than just strategic guidance; they needed better tools to track, manage, and accelerate their sustainability efforts. The challenge wasn’t just setting targets but ensuring that businesses could take meaningful action, measure progress, and align with ever-evolving regulations and scientific frameworks.

Recognizing this gap, Aimabel was created as a next-generation sustainability platform—leveraging AI, automation, and data-driven insights to empower companies to move beyond compliance and toward real, systemic change.

Today, Aimabel builds on the foundation laid by The Climate Action Agency, combining deep sustainability expertise with cutting-edge technology. Our platform helps businesses not only understand their impact but also set science-based targets, take bold action, reduce emissions, and embed circular economy principles into their operations.

From an agency driving corporate climate ambition to a platform enabling scalable, data-driven sustainability, Aimabel represents the next chapter in our mission: to make sustainability actionable, measurable, and transformative for businesses worldwide.